In the domestic market, many have been wondering why magnetic products look almost the same, but the prices can be very different. We assume the international customers would have similar questions. So here we will discuss the cost gap between magnet brands. When we say magnet in this passage, we mean electro-permanent magnet. Let’s put it from the following 3 aspects.
1. Raw materials
Raw materials are very important for all manufacturing costs. Random examples of ordinary carbon steel on the market are Q195, Q215, Q235, Q255, Q275, etc. According to the characteristics of different materials, their functions differ, and so do their prices. So then matched to different working conditions, we shall use the appropriate raw materials to maximize cost-effectiveness. After all, no matter whether it’s for lifting magnets, magnetic grippers, or magnetic mold clamps, steel materials are of high importance.
There are also differences between electrical brands. There are those imported, joint ventures, domestic first-line, domestic second-line, etc. Quite simply, the price system of Siemens and Chint (A big domestic brand) is quite different. So customers shall search more about the product-related supply chain of different brands when choosing electro-permanent magnets. HVR has used electrical products from domestic first-line brands, which have turned out to be highly- effective.
2. Science and technology
Science and technology is the first productive force, which is a good saying. Lots of foreign magnet brands have been earning so much money with their technical advantages. But with the rise of excellent domestic brands, there emerges a lot of counterfeit magnetic products. Although they can imitate the product, and can only imitate its shape, they can not imitate the sole. They do not study the product, only trying to occupy the market by lowering the prices. This will only make them lose real competitiveness. Not to mention that the market is also disrupted by them. HVR Magnetics has broken and has been breaking technical barriers since its establishment.
3. Sales channels
The direct sales type is the shortest and most direct channel. The manufacturers directly control the marketing of products, so that they can quickly get customer feedback. The single link direct sales type is the producer directly wholesaling the product to the retailer, and then the retailer sells it to the end user. That is Producer-Retailer-Consumer. In addition to the previous two types, there is the multi-link sales type. The products produced by the producer are sold to the users through multi-level and multi-link. HVR MAG has various sales channels to better serve our different customers. For example, we sell all our products, including lifting magnets, magnetic gripper, magnetic chuck, and magnetic mold clamp, directly to some factories both at home and abroad, small or big. But of course, some big companies have outsourcing buyers who help to buy magnetic products from us. The robotic integrators buy magnetic grippers from us, and they sell robots to end customers. We have also a few foreign distributors who can sell our products and provide more convenient services.
The above three points are shallow analyses of the price gap between different electro permanent magnet brands.
In the field of electro-permanent magnets, HVR MAG has been strict from the selection of raw materials to technical analysis and custom design and manifestation for different working conditions and programs. We have another passage discussing how we price the magnetic product (Click!). If you want to inquire about magnetic products, e-mail us at: export@hvrmagnet.com
